Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in more than 85 affiliates and 100 production sites. Pernod Ricard has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.
Pernod Ricard has a large portfolio of premium international and local brands. 37 premium international brands are organized in the House of Brands, prestigious names in which the Group strongly invest and on which it bases its development.